Stop building rigid strategic plans that are obsolete before you finish them, and start using this agile strategy.

FMCG major ITC Foods' new strategy: ITC Foods is refocusing its efforts on customers over 45, a group that businesses frequently ignore in favor of Gen Z and millennial customers. The Times of ...

Here are seven reasons DTC should be part of your business strategy as an FMCG brand. 1. DTC is a new source of competitive advantage to disrupt competitors and fight small brands.

Objective 1: The company wanted to develop an effective packaging sourcing strategy to improve supply chain efficiencies. Objective 2: They also wanted to better manage areas of spend to gain a ...

By Ayo Onikoyi Dennis Kadiri has distinguished himself as a transformative leader in the Fast-Moving Consumer Goods (FMCG) sector, leveraging his expertise in Business Operations Strategy to drive ...

Fast-moving consumer goods (FMCG) companies will have to fast-track their strategy on the digital medium as FMCG goods sold online are expected to reach $5 billion by 2020 — 50 times the current ...

Sachetisation is a more sensible marketing strategy that has paid very rich dividends to the Indian FMCG sector S Murlidharan Updated: Tuesday, June 07, 2022, 02:44 PM IST ...

Global IT firms adopt FMCG strategy to tap SMEs By Bibhu Ranjan Mishra in Bangalore. August 25, 2008 14:28 IST. Get Rediff News in your Inbox: email.