FMCG major ITC Foods' new strategy: ITC Foods is refocusing its efforts on customers over 45, a group that businesses frequently ignore in favor of Gen Z and millennial customers. The Times of ...

Most FMCG majors expect FY26 to be more favourable — with rural demand showing signs of life, agricultural output projected to improve, and inflation cooling in several input categories.

Dennis Kadiri has distinguished himself as a transformative leader in the Fast-Moving Consumer Goods (FMCG) sector, leveraging his expertise in Business Operations Strategy to drive efficiency ...

Marico CEO Saugata Gupta explains the FMCG giant’s approach to partial D2C acquisitions, steady scaling, and a focused bet on quick commerce.

FMCG slowdown prompts Dabur to shorten strategy review timeline Consumer goods makers are grappling with a slowdown in urban demand and a challenge from new-age brands.

Despite persistent inflation and sluggish demand, several leading fast-moving consumer goods (FMCG) and retail brands are doubling down on their premiumisation strategies, reshaping their approach ...

Predictive analytics is redefining how FMCG brands approach field sales strategy By analyzing historical sales data, market trends, and consumer insights, predictive models enable companies to ...

This Euromonitor report looks at need states across FMCG as consumers are focusing ever more consciously on the desired outcome of their consumption behaviour.

Outdoor advertising holds the potential of leaving a larger-than-life imprint on people’s minds. In the constant endeavour to scale new highs, companies in the FMCG and telecom segments in ...

Why the rural market plays a key role towards the growth of the FMCG sector The urban market is saturated, and companies need to expand their reach to rural consumers for volume-based growth. With ...