Stop building rigid strategic plans that are obsolete before you finish them, and start using this agile strategy.

FMCG major ITC Foods' new strategy: ITC Foods is refocusing its efforts on customers over 45, a group that businesses frequently ignore in favor of Gen Z and millennial customers. The Times of ...

By Ayo Onikoyi Dennis Kadiri has distinguished himself as a transformative leader in the Fast-Moving Consumer Goods (FMCG) sector, leveraging his expertise in Business Operations Strategy to drive ...

Predictive analytics is redefining how FMCG brands approach field sales strategy. By analyzing historical sales data, market trends, and consumer insights, these predictive models enable companies ...

Despite persistent inflation and sluggish demand, several leading fast-moving consumer goods (FMCG) and retail brands are doubling down on their premiumisation strategies, reshaping their approach ...

This Euromonitor report looks at need states across FMCG as consumers are focusing ever more consciously on the desired outcome of their consumption behaviour. Increased lifestyle fragmentation, ...

FMCG majors split on FY25 spend strategy Muted urban demand and volatile input costs have tempered profitability but companies bet on premiumisation, rural reach, and innovation for recovery in FY26 ...

Marico CEO Saugata Gupta explains the FMCG giant’s approach to partial D2C acquisitions, steady scaling, and a focused bet on quick commerce.

New Delhi: Saffola edible oil maker Marico has been focusing on building its food portfolio and a house of D2C brands. With portfolio expansion, the FMCG giant’s go-to-market strategy (GTM) has ...

The company reported 1.5% growth in India FMCG volumes. The home and personal care business grew 5.7% year-on-year. Healthcare was down 1.3% in the same period.

Predictive Analytics: Transforming Data into Action Predictive analytics is redefining how FMCG brands approach field sales strategy. By analyzing historical sales data, market trends, and ...