Spotify is betting on video to take its podcasting business to the next level. The Swedish audio giant has been investing in video creators over the last year with new tools and incentives.

Spotify is betting on video to take its podcasting business to the next level. The Swedish audio giant has been investing in video creators over the last year with new tools and incentives.

Spotify has paid more than $100 million to podcast publishers and creators since January, the company told The New York Times’s DealBook. The payout is the result of a program introduced in 2025 ...