Legendary Nigerian musician Innocent Ujah Idibia, popularly known as 2Baba, has announced a major career shift with the unveiling of a new management team aimed at revitalising his brand and ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

While a new logo or a snappy tagline are indeed part of the toolkit, to equate them with the entirety of branding is to see ...