News

Why B2B Sales And Marketing Need To Stop Aligning And Start Unifying
Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing ...
Humor: The Underrated Advantage In B2B Marketing
Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of ...
ITC.ua2d
Top 17 tech PR agencies providing PR services for technology and IT companies
Discover the top 17 tech PR agencies offering PR services for technology and IT brands to boost visibility, reputation, and global reach.
Intuit acquires tech from Seattle startup Relevvo, which helps B2B sales teams connect with buyers
Relevvo founders Aashish Dhamdhere (left) and Tushar Shanbhag. Financial technology giant Intuit acquired technology from ...
Marketing Week4d
Sales and marketing, creator investment, data cynicism: 5 interesting stats to start your week
Trust in business data use also varies from industry to industry. Financial institutions (57%) and public institutions (49%) ...
Chief Marketer9d
Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency
Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...
Conga Appoints Celia Fleischaker as Chief Marketing Officer
Fleischaker brings 20+ years of experience driving growth for B2B technology companies BROOMFIELD, CO / ACCESS Newswire / July 8, 2025 / Conga, the market leader?at the forefront of AI-powered innovat ...
MarketingProfs10d
Breaking Through to Reach Buyers: How Education-Led Marketing Is Redefining B2B Marketing
Education-led marketing helps B2B brands replace noisy outreach with strategic content and experiences that build trust, ...