Hanes will feature a “wash in cold” call-to-action, along with Tide PODS samples and coupons, on packaging to help communicate that consumers can get a superior clean in cold with Tide ...

Instead, the two make “cold calls” to celebrities like Vanilla Ice, Mr. T and Annie Murphy, urging them to consider the fact that using Tide and a cold-water wash gets clothes clean, and helps ...

Electrolux, GE Appliances, and Samsung have partnered with Tide to ensure that their washing machines are Tide Cold Certified. This certification means that these machines include a cold wash feature ...

Tide detergent is uniquely formulated to deliver an exceptional clean in cold water, and its partnership with Electrolux, GE Appliances and Samsung advances the organizations’ shared mission to ...

Tide Cleaners is an innovative extension of the Tide® brand, providing superior service that customers want for their dry cleaning. The franchise system is expanding across the United States.

Tide will also zero in on an ambitious long-term mission to make cold water washing the industry standard in the U.S. and Canada, compared to today’s baseline, which sees on average less than ...