Coca-Cola has updated their sign in Times Square, and this one has a mesmerizing 3D aspect to it, giving the spooky feeling you get from watching buildings curl up into the sky in the movie, Incept… ...

McDonald’s has an “arch” rival in Times Square — its landlord. The company says its property owner in the Crossroads of the World is trying to jack up the rent by forcing the burger giant ...

Certainly no stranger to advertising or taking bold leaps to appeal to consumers, Coca-Cola first launched a billboard in Times Square back in 1920. The former version launched in 2004 also ...

A former winner of the Miss Israel beauty pageant was hit in the face with a sign during a pro-Palestinian protest in Times Square in March, according to police, and now the suspect is on the run.

Made up of 588 lightbulbs and weighing over 1,000 pounds each, the 7-foot-tall numbers are just as iconic as the 12,000-pound ball that also calls Times Square home at the turn of each new year.