AI in trade promotion management (TPM) isn’t just a futuristic concept; it’s a present-day reality offering tangible benefits. In 2024, AI-driven TPM will redefine how consumer products ...

Adjare, the Minister of Trade, Industry and Agribusiness, Wednesday inaugurated boards of three separate institutions to ...

By Ebenezer YALLEY Cross-border payments have become a convenient form of service for trade facilitation, scaling traditional modes of payment. Data compiled by Statista shows that in 2023, the ...

Trade promotions do feature in the ISP awards but make up only about 10 per cent of the promotions reviewed. This may be because firms don't realise that the ISP Awards are open to B2B as well as B2C, ...

From July 3 to 5, the 2025 ASEAN-China (Qingdao) Event of Economic and Trade Cooperation and People-to-People Exchanges took ...

NEW YORK, Sept. 18, 2024 /PRNewswire/ -- PSignite, a leading provider of innovative software solutions, is proud to announce the release of CPGvision v5, the latest version of its powerful ...

Mini Thailand Week 2025 recently concluded on a high note at Ayala Center Cebu, marking a successful return of one of ...

The Vietnam Trade Promotion Agency under the Ministry of Industry and Trade will hold an online seminar on trade promotion ...

Consumer companies rose as traders grew optimistic about a trade deal between the U.S. and Europe. Investors are wagering that tariffs and trade tensions will not lead to shortages on store shelves ...

Looking at the figure, note how advertising and promotion differentially affect a brand’s equity. For this reason, consumer promotions must be used carefully, especially when trying to maintain an ...