Behavior shifts are happening in real time as shoppers feel economic stress caused by levies, according to a Savanta report.

To win young customers who grow up in today’s fragmented attention economy, leaders need to deploy strategies specifically ...

Unlock the potential of Google Ads for B2B marketing. Discover how to enhance lead quality and improve campaign performance.

Looking ahead, KPMG's Chai said the evolution of consumer behavior and demands will be the key driver of the sector's ...

The ascent of Pop Mart International Group, Mixue Group and Laopu Gold is one of the few bright spots in China’s sluggish consumer industry, which has been plagued by a weak jobs market and the ...

These mechanisms make wallets more secure than traditional card rails. Fraud Reduction: Mastercard reports that tokenized transactions see up to 50% less fraud than conventional card transactions.

The "2025 U.S. Fashion Consumer Outlook Report" delivers critical market intelligence based on an extensive survey of 800 American consumers, combined with in-depth industry analysis.

CHARLEBOIS: Crickets, collapse, consumer choice fuel Ottawa's protein problem Share of Canadians identifying as omnivores has dipped since fall, survey finds Dr. Sylvain Charlebois ...

Consumer behavior is also reshaping the retail landscape. Economic uncertainty and inflation have made shoppers more budget-conscious, increasing demand for grocery-anchored centers and essential ...

Consumer habits in Nigeria are changing rapidly as the country adapts to new economic realities and technological advancements. Trends transforming consumer behaviour in Nigeria D Damilare ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...