AI tools have strengthened traditional marketing by adding data-driven targeting and personalization.Classic channels, such ...

Mastercard CMO Raja Rajamannar on experiential marketing and why the future of work is an “existential question” for the ...

In the world of estate traditional marketing techniques, printed materials and physical signs have been the go-to strategies.

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ITC is revolutionising market research with AI, enhancing efficiency and accelerating data processing. AI tools analyse vast ...

Content Commerce is a marketing method that fuses traditional e-commerce with high-quality and captivating content, driving higher conversion rates and more repeat purchases than traditional ...

Nitin Khanna, Vice President of Marketing at Acko, shares how the company has direct access to customer data, allowing it to ...

Traditional keyword targeting misses the deeper context of user intent, leading to wasted spend. IntentGPT uses large ...

Discover five proven strategies successful entrepreneurs use to cut business costs and increase profits, from AI automation to strategic team building.

Hypothesis-driven business acknowledges these uncertainties and enables rapid organizational pivots. By embracing this ...