After 144 years with the same old Victorian seal, the University of California has decided to go mod. The university’s original logo — with its open book, 1868 date stamp and “Let there be ...

Last year, the University of California created a new logo with the goal of updating its 144-year-old, stately school seal. The design featuring an open book and the words "Let There Be Light ...

All the University of California wanted to do was re-brand its school with a fresh and contemporary logo. Instead, it has inspired a social media revolt. The new logo features a small "C" nesting ...

I thought I might revisit that controversy about the new (and now withdrawn) University of California logo. As you'll recall, many commentators made sport of the strangely vanishing C and the odd ...

The new University of California logo is a no-go. Responding to a wave of revulsion in the last week over the symbol’s modern design, officials announced Friday that they would suspend further ...

Normally, a change of design or artwork goes with little reaction. But this change has caused quite a stir in the university community. Enough so that there’s now a push to have the logo removed. A ...

When California Lt. Gov. Gavin Newsom said “Ugh!” on Tuesday, the months-long rollout of a brand-spanking new University of California logo officially became a fiasco. Today the school ...

The new University of California logo is being slammed online by students, alumni and artists who worry the new symbol will hurt the system's reputation.The UC's old logo had been in place for 144 ...

The University of California has also uploaded a video to YouTube explaining the ideas behind the entire branding effort. The university system posted to YouTube as well comments about how the ...

Lt. Gov. Gavin Newsom weighed in this week on the brouhaha over the new University of California logo. But a letter he wrote calling the logo a "gaffe" contained a gaffe of its own. Lt. Gov. Gavin ...

A selection committee led by University of California President Janet Napolitano has named UC Davis senior Ren Bautista as the winner of the student logo design contest for the UC Global Food ...

But the new University of California logo that was unveiled last week - mostly to groans and comments that the "C" nesting in a shield-shaped "U" looked sort of like a toilet bowl - has been scrapped.