BYU football tweeted image of Big 12 logo on its field after joining the conference. But there was a mistake and the program owned up to it.

Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, the conference partnered with the clothing line Bathing Ape in a logo ...

The logo’d court at the Big 12 Tournament is causing quite a stir. It’s cool or crass, awesome or an eyesore, depending on who you ask.

The Big 12 logos are on the floor at Fifth Third Arena as the school continues installing a new playing surface for the upcoming basketball seasons. Check out the famous Big 12 logo inside the ...