Marketers are using persona-driven AI to enhance customer interactions, test campaigns, and maintain authentic brand voice at ...

Blok allows developers to use AI to simulate different user personas to test an app's features and learn how to make their ...

The term "design thinking," once ubiquitous in corporate America, is disappearing from job listings, a recent "Fast Company" ...

Design thinking is a human-centered approach to solving problems and creating innovative solutions. One of the key tools in design thinking is personas, which are fictional representations of your ...

Guy Gardner's Green Lantern power ring receives a major upgrade for the latest Superman movie, and we finally get to see what it looks like outside the ring case.

Lazzoni reports on the evolution of design thinking from product-focused to a broad problem-solving framework across various ...

A new book charts how the discipline transcended humble origins and turned into something more ambitious, and more conflicted ...

Intuitive user interfaces are no longer enough. CIOs need to shift application design toward deeper process analysis to deliver on-target features for business value. Here are four ideas that can ...

Bill Wallsgrove’s work for the Barbarians User personas as we understand them today were invented by software designer Alan Cooper in 1985. To help him create a new project management tool, he ...

Masayoshi Suto, who has been the lead U.I. designer for many Atlus games and served as design adviser for Metaphor, said he originally thought of the user interface as simply laying out information.

Instead, consider the work product to be the interview itself, and conceive of the personas as more akin to documentation of that work product. Ideally, to run a persona project, a UX owner plays the ...