New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

Many consumers are prioritizing the price/value equation over values-based purchasing decisions,” said KCI lead and report author Katie Thomas in press materials. Despite this, 68% of consumers ...

How to measure and prove the value of marketing? Faced with the pressure of immediate profitability, the question has no easy answer. According to the new Google report titled “The Effectiveness ...

If they had nailed the value equation, they wouldn’t have lost me after only five months. Understanding the value equation Here’s a little marketing secret: value isn’t just about price.

But it was a salutary lesson in knowing yourself, your Buyer Value Equation and the foundations on which agency and client partnerships are built and sustained.

It’s the Buyer Value Equation, stupid! A rule for your agency to live by By Gareth Davies, CEO Leagas Delaney February 20, 2025 | 7 min read Listen to article 4 min ...

A year after the American Academy of Pediatrics flagged what it described as "questionable marketing practices" by makers of formulas for older infants and toddlers, Abbott Laboratories is being ...

As consumers navigated economic uncertainty in 2024, their priorities and expectations evolved to center on value. However, industry players quickly learned that consumers’ definition of “value” ...

Nestle's KitKat brand has signed a global sponsorship deal with Formula 1 as new Chief Executive Laurent Freixe seeks to change the way the world's biggest food company markets its core, multi ...

Equations that matter: maximising value in challenging times Learn how to distinguish between ‘good’ costs that add value and ‘bad’ costs that don’t PUBLISHED : 27 Oct 2024 at 15:52 ...

It benchmarks over £1.8bn of recent media performance data from Marketing Mix Modelling (MMM) studies across 141 brands. One of the striking trends is the relative performance of different media ...