New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

The value equation is a binary one. Your customers are either getting value, or they’re not.

After dozens of meetings with commerce media executives at Cannes Lions 2025, one thing became crystal clear: companies that ...

Avoid common pitfalls that weaken your value proposition. Discover 6 copywriting mistakes to steer clear of and how to fix ...

While price should be relatively easy to assess, the value of any product or service is always difficult to define – and advice is no different and perhaps more challenging as it’s an intangible.

In a world where attention is currency, brand storytelling is evolving fast. No longer confined to polished scripts, the stories that resonate today are raw, real and rooted in culture. And for Gen Z, ...

By partnering with the firm’s professional development or talent team, marketing and communications professionals can provide cost-effective in-house training on nonlegal skills that are ...

The three key value drivers beyond product are quality, experience for care. Designing for equality should come first and foremost as it establishes an element of trust that gets people to come back.