The Internet of Things (IoT) is the greatest value-add opportunity a marketer could ever wish for, writes Steve Sammartino. The value equation is a simple idea in the world of marketing: Value = ...

Restaurant value used to be a much simpler calculation: Discount-driven customers would seek out dollar meals at quick-service restaurants, call for pizza delivery on Friday nights (sans delivery ...

As consumers navigated economic uncertainty in 2024, their priorities and expectations evolved to center on value. However, industry players quickly learned that consumers’ definition of “value” ...

In this paper, you will learn how rediscovering the essence of why shoppers buy your category and how they choose brands is at the heart of winning shopper trade-offs. We will share a thought process ...

Many consumers are prioritizing the price/value equation over values-based purchasing decisions,” said KCI lead and report author Katie Thomas in press materials. Despite this, 68% of consumers ...

The three key value drivers beyond product are quality, experience for care. Designing for equality should come first and foremost as it establishes an element of trust that gets people to come back.

The Buyer Value Equation (BVE) is a concept used to quantify the value proposition that a product or service offers to potential buyers. Evidently, ... Weekly Marketing Friday.

Cracking the value equation: Growing sales even when prices go up . ... Marketing's impact on pricing. This article is part of a series of articles from the WARC Guide on marketing's impact on pricing ...

But it was a salutary lesson in knowing yourself, your Buyer Value Equation and the foundations on which agency and client partnerships are built and sustained. ... Weekly Marketing Friday.