A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

Range Rover now has its own logo for the first time. The luxury automaker is unveiling a sleek new look as it gears up to launch its first electric SUV later this year. Since it launched its first ...

And now the “U” is unveiling a new institutional logo. The new logo features a pair of red interlocking U’s with an emphasis ...

JLR revealed a new Range Rover emblem with overlapping Rs and gold finishes. The logo won’t replace the Range Rover script or ...

Jaguar Land Rover is now JLR, and that has split Jaguar, Land Rover, Range Rover, Discovery, and Defender into their own ...