Pepsi redesigned its iconic logo after 15 years, ... with a white wave oriented horizontally through the middle. ... we design our brands to tell a compelling and holistic story.

To create the logo, Cotton drew out the letters GBA 10 times. “Every time I drew them,” she says, “I tried to make [the letters] as different as possible . . . to stretch to the most ...

It looks like a wave, and includes a similar Fluent Design style to the company’s new Office icons. The logo also spells out the letter e, but it no longer looks similar to Internet Explorer ...