In a hearing on Friday, lawyers for the Justice Department indicated the government would double down on its requests to ...

A report from Bloomberg describes how Google began working on a plan in 2024 to adapt AdSense ads to a chatbot experience.

Learn about conversion value, how Google’s Target ROAS bidding works, and expert strategies to use Target ROAS effectively.

The DOJ will seek to have Google sell off its ad exchange and publisher ad server business in a process expected to take ...

To counter rising competition in the search market from AI, Google is integrating ads in AI chatbot conversations through its ...

Alphabet’s latest filings offer a few clues about how it can be successful without depending on AI everything.

The Google Ads could have a direct impact on how you reach, educate and convert clients online. Here's what to do now.