New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

Founders who understand what marketing really is and make it a strategic priority from the start tend to grow faster and ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

At a time when most new-age brands are rushing to maximise performance marketing spends, NxtQuantum Technologies is taking a ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

A diet high in ultra processed foods is associated with an increased risk of several health conditions, and could be hitting ...

Cannes Lions 2025: The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence. AI is not just optimizing what we say; it is ...

A new wave of style-conscious youth in Tier 2 & 3 cities is driving demand for trendy menswear, pushing brands to expand, go ...

Medicus Pharma offers high-risk, high-reward potential, with its novel SkinJect patch for basal cell carcinoma and Antev ...

With a third of its social media now creator content, Oatly is using influencers to tap into local markets and develop the ...

In a new white paper conducted by Displayce and Happydemics, we explore how DOOH can also influence attention and ...

Tiwari has over a decade of rich industry experience, with deep expertise in e-commerce and building digital-first brands ...