You also need to think about the pricing of the new product, where you will sell that new product, and how you will help ...

There’s a fresh approach to marketing emerging. You may never need to build a campaign from scratch again. It’s called vibe marketing. Depending on who you ask, it’s either the future of our industry, ...

New data from mobile measurement platform Kochava reveals that artificial intelligence is exposing massive flaws in how app marketers measure success, ...

Founders who understand what marketing really is and make it a strategic priority from the start tend to grow faster and ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

A Worcester marketing agency has been named Best Full-Service Marketing Agency. Prime Mix Marketing received the honour in the Worcestershire category of the SME News Midlands Enterprise Awards 2025.

At a time when most new-age brands are rushing to maximise performance marketing spends, NxtQuantum Technologies is taking a ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

Marketers today face a unique irony: as marketing mix modelling (MMM) becomes popular again, confusion around its definition is also growing. The acronym MMM now ambiguously refers to both media mix ...

A diet high in ultra processed foods is associated with an increased risk of several health conditions, and could be hitting ...

Cannes Lions 2025: The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence. AI is not just optimizing what we say; it is ...

In today’s saturated and multi-channel marketplace, understanding what truly drives your sales and marketing performance is no easy task. Businesses invest across various platforms—digital, TV, radio, ...