To win young customers who grow up in today’s fragmented attention economy, leaders need to deploy strategies specifically ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here's what marketers need to know.

In “ Marketing Mix Modeling: A CMO’s Handbook,” published in February 2023, Google provides a detailed guide for building models that effectively measure and optimize marketing ROI.

According to Marketing Week’s exclusive State of B2B Marketing research, most of the 600 B2B marketers surveyed (85%) consider nurturing individual accounts and customer relationships to be crucial.

The traditional marketing mix was conceptualized by Professor James Culliton, a marketing professor from the prestigious Harvard University, in 1948. It was further developed by E. Jerome McCarthy, ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...

Understanding Marketing Mix: A Structure for Success Establishing a marketing mix for your brand starts with the four P's. Published Feb 16, 2023 at 8:00 AM EST mast3r/stock.adobe.com ...

Moving forward, the mix will likely settle on a 70-30 split between in-person and digital connections. Keeping in mind, this 30% digital touch point mix includes email, video, phone, text or chat.

If not, you could look for training in this area or outsource it. Origin of the marketing mix The marketing mix concept was originally created after the Second World War by marketing professor James ...