To win young customers who grow up in today’s fragmented attention economy, leaders need to deploy strategies specifically ...

Traditional marketing is often transactional: When you speak to the user, you're mainly measuring clicks and optimizing ...

Spend Surges to $32.55B as ROI, AI Tools, and Micro and Mid-Tier Influencers Drive the Future of the Industry Later's 2025 Influencer Marketing Report surveyed over 1,000 creators and 200+ U.S ...

Prime Mix Marketing received the honour in the Worcestershire category of the SME News Midlands Enterprise Awards 2025. The award recognises the agency’s expertise, innovation, and commitment to ...

Photo via @megkaiserr Feminine dressing is having a major moment this summer, but it’s the unexpected pairings that really stand out. Case in point: satin lace-trim shorts styled with a black sweater ...

Janky Patel Sindhu Danappa Yogish 1 Role and responsibilities A marketing program manager oversees the entire lifecycle of a marketing program, from ideation and budgeting to execution and reporting.