Lucy Bristow, chief customer officer at Wealthtime, has stepped down after seven years at the platform, including two in her ...

Tired of being told that following a certain number of steps will lead to personal growth? The solution may be as simple as ...

Using pictures for authentic sustainability stories, bringing real corporate logos to fictional racing, it’s sale (and tariff ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

A panel at IPRCCC 2024 explored the updated Barcelona Principles, highlighting AI, media shifts, and cross-functional ...

Step 1: Build a framework that's focused on understanding the customer experience—from the customer's point of view Before people can change their behavior, they need to understand how their current ...

Wade will be succeeded by Michael Frolich, currently global chief client and transformation officer and EMEA CEO of IPG-owned ...

Amazon is offering big savings on top load washing machines from Samsung, LG, Whirlpool, and others. Prices are down by up to ...

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

They can reason over reams of product information to give field technicians step-by-step instructions or use context and memory to open and close tickets for an IT help desk. “Think of agents as the ...

Federal law allows for a margin of error on wine alcohol labeling, but are producers taking liberties that mislead drinkers?

While the five-step approach provides a methodology to established brand optimisation, its successful implementation requires careful attention to several critical factors.