Americans over 60 are influencing younger consumers and unifying families. It’s time marketers tapped consciously into this ...

Instead of relying on celebrities, brands are controlling the message by making their own social media videos. You may not ...

As TikTok faces its own evolution, global head of business marketing Sofia Hernandez explains how the platform is ...

When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Every business should have a mission statement to give them overall guidance. That same principal is in play when we develop ...

Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set ...

As the tech world becomes more accessible worldwide, it also transforms how customers approach entertainment and ...

Can marketers ever be truly satisfied with effectiveness metrics, or is too much data, an obsession with accuracy and ...

Social media is no longer just a branding tool, it’s a core part of customer acquisition, engagement and sales. As competition intensifies and organic ...

BPG Group's Bushra Khan breaks down the realities of the influencer journey and why understanding the process is essential.

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes ...

Ornico, in collaboration with World Wide Worx and Ask Africa, has released the 15th annual edition of the Social Media Landscape Report. The 2025 report, themed “The Era of Digital Doubles,” explores ...