To court Gen Z's affinity for spicy foods, Sprite has launched a global campaign. The "Hurts Real Good" campaign positions ...

Hurts So Good” sees the Coca-Cola beverage partner with brands including McDonald’s, Buldak and Takis and launch late-night pop-up experiences.

Other Coca-Cola creations flavors included the pixel-flavored Byte, its limited-edition drink co-created with hitmaker ...