What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

A new book delves into the archives of the Coca-Cola Company to reveal the inside story of its visual branding during a ...

The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

Saquon Barkley and Brandon Graham engaged in friendly trash talk with Commanders fan Janky Rondo and Cooper DeJean’s busy ...

An expert in American dialects explains how a ‘health drink’ from the early 1800s spawned so many names and variations.

At the Ehrenberg-Bass Institute, University of South Australia, we’ve spent decades researching brand strategy. Coca-Cola’s ...

The words appear in unique fonts, shapes and sizes. Illustrated logos are an illustration used as a logo (example: Pepsi-Cola's red, white and blue circle).

It is being positioned as a more affordable option compared to its larger rivals. The logo itself is not really much to write home about (unlike the Coca-Cola logo history).

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time.

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, returns with an even greater focus on shareability and customisation ...

Brands Like Coca-Cola Are Making Them Anyway. Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show they are capable of ...