Brands, sometimes unwisely, are competing for consumers’ attention with messaging in formats that were previously unthinkable.

T he word's most iconic logos come with their own stories and facts, meaning they're perfect for trivia. We've covered tons ...

Price is key to the rise of private-label products, but so is sleeker packaging that can make it harder to tell name-brand ...

by Chopra, Sanjiv Publication date 2012 Topics Leadership Publisher New York : Thomas Dunne Books Collection internetarchivebooks; printdisabled Contributor Internet Archive Language English Title ...