For many of us, our first attraction to the fire service came from recognizing that the profession has a very unique and special brand. When the public is asked about the fire service, many use ...

When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can ...

Brand image is more than a logo that identifies your business, product or service. Today, it is a mix of the associations consumers make based on every interaction they have with your business ...

Even as your offer changes, your brand has to stay the same – true to the established identity that attracted guests in the first place.

If you want to build a brand that lasts, start by creating a community of like-minded consumers and advocates of your product or service. Members of Fast Company Executive Board share their expert ...

As the basis of human interconnectedness, your brand’s relationship with your customers shouldn’t be any different. Simply supplying a product or service may drive short-term sales, but it ...

When it comes to brand building, customer service is often the last and most-ignored piece of the puzzle. This is a big mistake–and big missed opportunity. Aligning customer service and your ...

Benefits of using a reputation management service. You may run a great restaurant or a great company, but that doesn’t necessarily mean your online reputation will be a positive one.

It should work so well that 99 percent of your customers never call customer service. Customer service. Great customer service not only prevents bad reviews, it also helps define your brand.

Soundtrack Your Brand, which went live in the U.S. in 2018, is part of a new wave of B2B services challenging longtime background music players like Rockbot, Stingray Music and PlayNetwork. By ...

No matter what problem or opportunity arises, it’s your brand and service that gets the call. One of the advantages of this sales model is that it can grow from a small offering to a much larger ...