K-pop girl group BLACKPINK recently teamed up with Fanatics and Complex to release a limited-edition line of NBA and MLB fan apparel. Shop the collab now ...

Private brands have seemingly climbed another rung on the ladder of credibility and are now sought-after brands that ...

A brand sound is the sonic expression of a business’s identity, and it should align with the visual, emotional, experiential, ...

GUEST OPINION: Visibility without alignment can hurt your brand. It’s easy to chase rankings. Everyone wants to be found on Google. But getting seen by the wrong people—or in the wrong way ...

To ride for the brand in the fire service is to embody a deep-rooted sense of duty—to the organization, the mission, the people we serve, and most critically, to each other.

You don’t want to scare people or piss them off. “If you’re building a brand and a service, you want people to be provoked — but feel good, or tickled, or entertained,” Barton said.

It’s the service that your parents have. They’ve ruled Sky out; it’s not a brand for them.

Brand loyalty can be “polygamous,” with consumers pledging allegiance to multiple brands in one category. Marketers aim for loyalty, but brand relationships are far from the “one-size-fits ...

Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you decide. Paid search advertising has many arms. Marketers spend years ...

Fair Value and Profit Drivers Our fair value estimate is HKD 8.50 per share, which implies an enterprise value/EBITDA of 10 times for 2024. Our weighted average cost of capital assumption is 11.2%.

Best Practices for Your LinkedIn Featured Section To make your Featured section as effective as possible, keep these best practices in mind: ...