Zara's unconventional business model eliminates this risk. The company's strategy involves stocking very little and updating collections often.

Zara's costs are comparable to H&M's and Gap's, but you have a sense that you're getting something more — a sharper cut, a better fit, a closer interpretation of the runway model.

Fast fashion retailer Zara has such a fast, adaptable business model, that it's managed to avoid the fates of other apparel retailers.

Zara's unconventional business model eliminates this risk. The company's strategy involves stocking very little and updating collections often. Instead of other brands that only update once a season, ...