NBA commissioner Adam Silver told Dan Patrick on Wednesday that he likes the idea of shortening games to 40 minutes by going from 12-minute quarters to 10.

As the NBA trade deadline looms, Kevin O'Connor and Tom Haberstroh team up to talk the hottest trade rumors, the latest on ...

The two coaches voiced their concerns about the idea of shortening NBA games to boost television viewership before the Knicks ...

As the NBA grapples with declining viewership, Adam Silver floated a possible solution that was met with abrupt criticism.

NBA Commissioner Adam Silver proposed the idea of a rule change that would shorten games to ten-minute quarters.

If anyone was going to muse on minutes in the NBA, it was New York Knicks head coach Tom Thibodeau. With Thibodeau on the run ...

NBA Commissioner Adam Silver seems to always be looking for ways to make the league more interesting. He cited MLB's recent success with new rules.

NBA Commissioner Adam Silver during an appearance on the 'Dan Patrick Show' said he is a 'fan of four 10-minute quarters' as the league continues to get more involved in global expansion.

On Wednesday Silver was asked by Dan Patrick on the Dan Patrick Show for the wildest ideas that have been discussed in NBA ...

NBA Commissioner Adam Silver proposes shortening games by reducing quarters to enhance global appeal and TV audience engagement.

NBA Commissioner Adam Silver went on the “Dan Patrick Show” and floated an idea to shorten games from 48 minutes of playtime ...

NBA Commissioner Adam Silver during an appearance on the 'Dan Patrick Show' said he is a 'fan of four 10-minute quarters' as the league continues to get more involved in global expansion.