Rufus is Amazon's first foray into consumer-oriented AI chatbot, and was initially unveiled in February 2024. For the first few months, it was only available in the US, and later it was expanded to India on the company's mobile apps. Notably, the feature continues to remain in beta.

As the digital commerce landscape intensifies, Amazon India is once again positioning itself at the apex of online retail with Prime Day 2025, a 3-day marathon of deals, new product launches, and high-speed deliveries,

Amazon Prime Day isn’t just a shopping event but a snapshot of global trade dynamics, cutting-edge technology, and clever customer experience strategies all intertwined.