This article was originally published on www.si.com as Apple Could Dive Further Into Formula 1 Partnership After Success of ‘F1’ Film. The United States broadcast rights for Formula 1 could be set for a bidding war.

Apple is in talks to acquire U.S. broadcast rights to screen Formula 1 racing when the contract becomes available next year, the Financial Times reported on Wednesday, citing people familiar with the matter.

Securing the F1 broadcast rights seems like a natural next step for Apple in the world of sports. Along with its expansive Major League Soccer agreement, the company streams MLB games on Friday nights.