The DFL has announced that they have agreed to a long-term partnership with marketing firm Relevant Sports to help grow the Bundesliga in the Americas.The partnership will help market the media

Relevant and the DFL announced that they will expand their Bundesliga Americas team as part of the new partnership. Relevant currently has branches in New York City and Guadalajara. The DFL already has an office in New York City,

The DFL, the German soccer league, has today announced a significant long-term strategic partnership with Relevent Sports, the global sports and media rights company, to expand its commercial activities in the Americas region.

Relevent president Boris Gartner says staging games in the US is not part of the marketing-focused collaboration.

The deal, understood to be for 17 years, will see Relevent market the media rights and work to build the popularity of the Bundesliga and Bundesliga 2 in North America, Central Am