Publicis Media U.S. has acquired Dysrupt, a digital performance marketing agency. The acquisition aims to enhance Publicis Media’s capabilities in delivering effective digital marketing solutions.

Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative ...

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The term “enshittification,” coined by journalist and activist Cory Doctorow in 2022, refers to the deterioration of services, especially online, as giant companies extract maximum profits ...

72andSunny Europe has selected Fergus Waddell, former head of growth at Saatchi & Saatchi, as its new head of growth. Waddell was key to several past Saatchi wins, including John Lewis and ...

Argonaut has released its first brand work for California Olive Ranch since becoming creative AOR last year. The new campaign — "The Real Taste of California" — features a 9-inch spokesman ...

In a surprise move, Michael Komasinski has stepped down as CEO of Dentsu Americas to become CEO of publicly traded ad-technology company Criteo. In the wake of the news announced this morning ...

Revamped LaGuardia Airport is adding a new element to Terminal B, which houses houses Air Canada, American, Frontier, JetBlue, Southwest and United. Ad agency Girardville Miners' Cooperative ...

Americans are spending more time than ever on their phones, according to a recent survey. The study found that the average American checks their phone 205 times a day in 2024. This is about once ...

Vitamin-supplement brand Nature Made is launching its first marquee billboard ad in Times Square on Dec. 31. Previously its ads focused on wellness. Now the theme is the joy of health and caring ...