A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.

Super Bowl LIX is expected to set a new viewership record with Fox charging $8 million for a 30-second ad, a million dollars ...

The deal between Hilton and the condiment company was hatched in collaboration with Hilton's media company, 11:11 Media.

Five bedazzled bottles of Frank's and cash prizes are on the line for select winners sharing how they dial up their game day ...

Paris Hilton is inviting fans to share Super Bowl game day recipes featuring Frank's RedHot for a chance to win prizes, ...

SAVE 53%: On Jan. 31, a gallon of Frank's RedHot Sauce is on sale for $7 at Amazon. This deal saves you 53% on list price.

The Instacart data, released in honor of National Hot Sauce Day on January 22, shows that while some brands enjoy nationwide ...

Hot sauce was initially used as a painkiller by the ancient Aztecs, and it’s now known as a delicious condiment worldwide.

ARLINGTON, V.A. — Ethen Frank didn't want anything to do with ice hockey as a kid. He insists — sheepishly, as he unwinds from a busy practice at MedStar Capitals Iceplex — that he "really ...

Can hot sauce powder make steaks taste even better? I tried three flavors—Frank's Red Hot, Tapatio, and Valentina—to find out which one is the ultimate seasoning. Sound of a meteorite hitting ...

Former Tennessee Titans tight end Frank Wycheck passed away at the age of 52 in 2023. Before his death, he was vocal about his belief that he suffered from Chronic Traumatic Encephalopathy (CTE) and ...

Frank Zicarelli has been a sportswriter at the Toronto Sun since 1984. Born, raised and educated in Toronto, he has covered multiple sports at every level, including the grassroots. At the pro ...