As Gen Alpha continues to build its digital presence, brands have an opportunity to play a meaningful role in empowering them ...

The age ranges and birth years for Gen Z, Gen Alpha, and Gen Beta—along with Millennials—are getting clearer (so we can all ...

Gen Alpha doesn’t just represent a demographic change, but also a fundamental shift in consumer expectations and behaviors.

Generation Beta is here, starting with the babies born on New Year's Day 2025. Here's what to know about the newest ...

The Gen Z teen shared that his 11-year-old little sister is in her last year of elementary school and actively uses his ...

Kanye West and wife Bianca Censori's love is still going strong as the couple enters their third year of marriage. The rapper ...

Navigating the whirlwind of Gen Alpha trends can feel perplexing, but it holds the key to deeper connections with your teen.

Each generation is shaped by a unique combination of macro events, trends and the generations that come before them, ...

Millennials are now the relatable aunties and uncles of the digital age. Gen Beta has arrived (starting 2025) and with that, ...

DEX is key to employee satisfaction, getting work done with less friction, and being able to enjoy a more balanced life.

Discover how Chinese start-up DeepSeek's AI innovation on a budget may impact the Gen AI capex and SMH index vulnerability to ...