The new AI iPhone is officially available in Apple stores, hitting shelves in almost 60 countries around the world on Friday morning.

Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new feature.

Apple has decided it will avoid the issue by refusing to allow its generative AI software to be installed on a purchased iPhone. It’s a drastic choice that will be seen as a downgrade by Apple’s dedicated community and leave European iPhones at a disadvantage compared to the Android-based competition.

The iPhone 16 family has much bigger batteries than its predecessor, with the iPhone 16 Pro growing by almost 10% versus the iPhone 15 Pro.

Apple has confirmed to publications including Engadget that the iPhone 16 and iPhone 16 Plus have a new electrically-induced battery removal

While there’s no doubt that the pricier Pro models of the iPhone 16 series are better, with improved and larger displays, a third camera, that gorgeous titanium build and more, this year’s iPhone has a lot in common with the Pro. To the extent that for many people, the Pro adds bells and whistles they can manage without.