Meta is gradually transforming WhatsApp with AI and payment features, aiming to create a super app, though user trust and ...

Meta plans to introduce advertisements on WhatsApp Status. This move aims to tap into WhatsApp's large user base. WhatsApp ...

Meta has made a significant push in recent years to accelerate WhatsApp monetisation through ads and paid messaging. India ...

With an active user base of 500 million, WhatsApp Pay has struggled to gain traction in India's competitive $3 trillion digital payments market. Initially launc ...

WhatsApp announced it's introducing the ability for large businesses to reach customers through voice calls, which will allow ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

Meta updates the WhatsApp Business Platform with AI-driven chats, voice and video calling, and ad integration across Facebook ...

WhatsApp’s new features come amid a broader push to become the go-to platform for businesses to expand their customer base ...

As Meta prepares to build an ad-driven future for WhatsApp, the app’s strong record of privacy-focused design is about to meet a familiar marketing problem: the infamous ad fatigue. Can Meta ...

After the success of bringing businesses to WhatsApp, Meta - its parent - is now introducing ads and subscriptions to Status and Channels under the Updates tab of the messaging app, the company said ...

WhatsApp Business has updated its pricing model in India, shifting from a flat 24-hour rate to a per-message rate.