Nielsen has formed a strategic partnership with Tokyo-based media and marketing research company Video Research.

Paris Olympics boosted television viewing in August, according to Nielsen, especially broadcast, which was up 8 percent on ...

Almost 60 million people watched Tuesday night’s debate between Vice President Harris and Former President Trump, according ...

Nielsen’s latest data reveals a 12% increase in luxury goods advertising spend across key Asian markets in H1 2024, driven by significant growth in Thailand, South Korea, and Indonesia. Top brands ...

Discover how Nielsen and Video Research are renewing their strategic partnership to deliver a groundbreaking, de-duplicated cross-media measurement solution for Japan’s unique media landscape. This ...

Cumulus Media and Westwood One's Audio Active Group is busting eight more outdated perceptions about AM/FM held by many ...

A notable year-over-year difference was also evident among broadcast program genres, with broadcast sports program viewership ...

If the race for the White House was one of Donald Trump's reality TV shows, he'd be losing by a metric that has historically ...

Nielsen has announced a new strategic partnership with Tokyo-based audience and market research firm Video Research, aiming ...

During Tuesday’s presidential debate between Kamala Harris and Donald Trump, a pattern emerged in which the vice president ...

Nielsen television ratings for Tuesday night's first presidential debate between Kamala Harris and Donald Trump are outperforming the previous debate with President Joe Biden in late June.

Sweet tea may be the “house wine of the South,” but when autumn rolls around in Atlanta it’s time for pumpkin spice lattes. Sunday marks the official first day of fall, though the seasonal coffee ...