Bia Viet rebranding campaign—aka 'From Dry to Fly.' We transformed a rigid, old-school brand on the brink of extinction into something fresh and vibrant: more authentic, more Vietnamese, and more ...

2. The CMO graduates to growth diplomat Conversations no longer revolve around “earning a seat at the table”. They assume it. Today’s successful CMO speaks board-level finance, wields zero-party data ...

Yet Google may have found a clever way to spark curiosity and bring fresh energy to the subject. Enter Singaporean YouTube personality Annette Lee, who takes on the alter ego of Aunty M as she learns ...

The diversity of favoured brands extends beyond e-commerce and electronics to include quick-service restaurants (MK Restaurant, KFC, The Pizza Company, McDonald’s), retail chains (Watsons, Uniqlo), ...

Cannes Lions is no stranger to controversy, but this year the debate took on a distinctly AI-shaped form. For years, award shows like Cannes Lions have struggled with agencies entering scam ads, ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits! Premium member-only articles & analysis Campaign’s annual APAC Agency Report Cards ...