As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

The ready-to-heat rice marketer, previously known as Uncle Ben’s, is also launching a new platform that shows how it unites ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of ...

Developed with IPG Studios, Sketch Pro aims to deliver social-first content three times faster with help from AI tools like ...

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...