Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, ...

In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of ...

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

Two new efforts feature tactics like influencer marketing as the big-box store prioritizes promoting value and an on-trend ...

The Kenvue brand hopes to engage consumers that have flocked to platforms like TikTok, where #SkinTok has racked up more than ...

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new ...

The social media platform reveals key considerations to help brands align with its evolving visual search tools and changing ...