Starbucks’ new strategies are rooted in the same foundational principles that helped the company succeed internationally.

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in ...

The coffee chain’s new chief executive is focusing on cafe operations and company affairs as he seeks quick change.

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company ...

Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the ...

New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks ...

Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...

The Starbucks community has since responded to the Sharpie idea on social media, with many attempting to theorize how the ...

One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer ...

Improving the mobile ordering experience at Starbucks is high on Brian Niccol's to-do list as he takes the CEO reins at ...

On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...