Dynamic creative files act as a frame, so you can easily swap out the creative content of your ad. For example, with a dynamic feed, you can show one product to people age 40 and over, and a different product to people under 40. You can swap any element in a dynamic creative, including call-to-action (CTA) text, exit URLs, images, and more.

Dynamic creative design best practices Designing assets for a dynamic creative involves extra attention and planning to ensure the design is flexible enough for changing content. This article includes tricks and tips for planning a dynamic concept, with a focus on dynamic assets.

Preview dynamic creative variants. When you first open the preview, it will be blank until you add filters. You can filter based on the rules in your dynamic profile or you can filter using feed row IDs, formerly called "forced preview".

[email protected], [email protected] (Optional) Click Copy link to copy the spreadsheet's URL. You can use this URL to quickly add your feed as a content source in the next step. Test the new feed with your creative. Open the feed to review what elements and content should appear in the creative.

To better visualize how feed content fits in the creative, create a dynamic mapping, a mockup of the ad that clearly marks which elements are dynamic. For example, in the below dynamic mapping, you can see there are the following dynamic elements: headline text, product image, call-to-action (CTA), and offer copy.

Creative optimization is applied before bidding begins. You can select which type of creative optimization to use for a line item at any time, however, it will only take effect when you assign: More than one video creative to a video line item; More than one display creative of the same size to a display line item

Preview sheets, formerly called tearsheets, are collections of filtered dynamic creative previews you can use to group creative concepts for review and sign off. To save a set of filtered creative previews, click + To preview sheet. You can add the current previews to an existing preview sheet, or enter a name to create a new preview sheet.

About advertiser-level assets for dynamic campaigns. Dynamic creatives are always advertiser-level bound. Assets must be uploaded under the corresponding advertiser (either in system-created campaign folders or user-created custom folders) to be used in a dynamic creative. You can't use dynamic assets across advertisers.

Dynamic creative remarketing uses Floodlight tags, which are tags that an advertiser adds to its site to track a user's activity. The tags can be placed on any page but tend to be most useful on product, shopping cart, and confirmation pages.

All you need to do is add a creative description. Without Dynamic Search Ads, even well-managed Google Ads accounts with many keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what's actually available on advertisers’ websites.