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Most B2B professionals expect their firm's marketing budget will either increase or stay the same in 2025, according to recent research from Sagefrog. The report was based on data from a survey conducted in 2024 among professionals across a wide range of B2B industries, including technology, healthcare, industrial, and business services.. Some 41% of respondents expect …

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Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing customer analysis, including market segmentation, market peceptions, market sizing, but also competitive analysis and reactions, target segment selection, positioning, …

Marketing generalists and small teams can't afford to guess at what works in email, content, and social media. Discover how to read your marketing metrics and make data-driven decisions that support business goals in this 4-part mini-workshop.

Marketing automation transforms how companies interact with customers. And as the importance of automation increases, the global marketing automation market is projected to grow to $8.42 billion by 2027.. The top marketing automation tools available to the market help companies scale and launch highly efficient marketing campaigns.

The advent of accessible AI technologies marks a significant milestone in the evolution of business. Automation tools equipped with AI capabilities are revolutionizing traditional workflows, liberating teams from the shackles of mundane tasks. That liberation unlocks a …

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research from Sagefrog. The report was based on data from a survey of 2,400 marketers who work for firms in a wide range of B2B industries.. Some 48% of respondents say they expect their marketing budget to increase in 2024, 25% expect it to stay the same, and only 27% …

Of course, presentation isn't limited to employees. It's reflected in your business cards and marketing material, on your Web site, in the professionalism of sales calls and networking, in each and every meeting and every follow-up.

Demand generation is how marketers generate leads and get them ready to convert. It typically includes four parts—Attract, Engage, Sell, and Wow—and encompasses many areas of marketing: from inbound marketing strategies—how you generate interest and attract leads with engaging content—to account-based marketing (ABM), which relies on information provided …