Bacardi is cashing in on fruity flavours for Breezers as Indian tastes ...
Sep 10, 2024 · In navigating the competitive RTD landscape, Breezer has adopted a strategic marketing approach focused on accessibility and visibility. "Our main strategy is to ensure that Breezer is available ...
Crocs, McD, Duolingo: Brands are queuing up to play the Squid …
Dec 11, 2024 · Ahead of Netflix's launch of Squid Game season 2 on December 26, 2024, the streaming giant has partnered with numerous brands to amp up the hype around the series.
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2 days ago · NCLAT dismisses appeals, upholds Sapphire Media’s bid for Reliance Broadcast Network
JioStar is coming soon: Here’s what you need to know
Nov 13, 2024 · JioStar’s launch brings new leadership to the media giant, with Nita Ambani at the helm and industry veterans Uday Shankar, Kevin Vaz, Kiran Mani and Piyush Goyal in key roles.
Ganji Chudail’s backstory: From animated oddity to brand favourite
Sep 25, 2024 · Ganji Chudail—an animated character that loosely translates to ‘bald witch’ in English.. The character’s quirky antics and relatable content struck a chord with audiences, transforming her ...
Festive trends shaping D2C digital marketing in 2024
Oct 29, 2024 · Online shopping and quick-commerce platforms have been shaping consumer buying trends over the last few years. With millions of consumers in a buying frenzy, this festive period is an exciting ...
Focussed on content that AI can’t create: ImagesBazaar’s ... - afaqs!
Apr 19, 2024 · The ascent of generative AI presents a formidable challenge to stock photography websites that have long relied on acquiring licensing rights from professional photographers.
Solethreads appoints Shruti Hassan as Brand Ambassador
Dec 2, 2024 · Solethreads, a homegrown brand of Sneakers, Flip Flops & Slides, announced a partnership with renowned actress and youth icon, Shruti Haasan, as its brand ambassador.
Authors
Susmita is the executive editor of afaqs! She writes about video streaming, e-commerce, social media platforms and everything in between. She also analyses the marketing and business strategies of ...
Explained: The Amazon miniTV and MX Player merger
Oct 7, 2024 · Amazon on Monday merged two free ad-supported video on demand (AVoD) services—MX Player and Amazon miniTV—into one service—Amazon MX Player. The global giant recently acquired certain assets ...